What Is Old Money Style?
Old Money Style isn’t about flashy logos or seasonal trends. It’s the kind of evergreen elegance that doesn’t need to shout. Instead it whispers. It whispers of tailored suits, heirloom watches, loafers worn just enough to tell a story. For modern men, it’s the refined art of dressing with understated confidence. The look says, “I am not new to this…I’ve had good taste for generations.”
At its core, Old Money Style is deeply rooted in heritage, tradition, and timeless fashion choices. It draws from classic European menswear—especially Italian and British tailoring. But more than just a wardrobe, it’s a lifestyle.
The Pillars of Old Money Style (Men’s Edition)
1. Tailoring Is King
No Old Money look is complete without a perfectly tailored blazer or suit. Italian tailoring, with its relaxed yet sharp silhouette, offers the ideal blend of comfort and class. Opt for unstructured blazers in navy, grey, or earth tones.
2. Neutral, Earthy Palette
Stick to colors like camel, olive, ivory, and charcoal. These tones reflect quiet confidence. No neons, no shouty prints.
3. Quality Over Branding
A pair of handcrafted leather shoes from a lesser-known Tuscan brand beats loud designer sneakers any day. Old money prioritizes craftsmanship, not clout.
4. Accessories That Speak Softly
Think minimalist leather belts, vintage cufflinks, silk pocket squares, and classic colognes. An old money man wears a fragrance that lingers like a memory—not a billboard.
5. Well-Groomed, Not Overdone
Haircuts are clean but not trendy. Beards, if worn, are neatly kept. Shoes are always polished. The appearance is effortless but deliberate.
Italian Influence: Sprezzatura in Action
“Sprezzatura”—the art of looking effortlessly stylish – mastered by Italians. It’s a key element of Old Money fashion. Take a mental Picture of a linen shirt slightly unbuttoned under a cashmere jacket, paired with suede loafers and a relaxed confidence – that is what Old Money is all about.
Old money Italian style is less rigid than the British version but equally rich in class. It’s relaxed luxury, not casual carelessness.
Brands That Embody Old Money Aesthetic
While old money men aren’t label-obsessed, these brands align with the aesthetic:
Brioni — Italian tailoring at its finest.
Loro Piana — Unrivaled cashmere and wool.
Drake’s London — British charm with soft Italian flair.
Edward Green — Handmade English shoes.
Rubinacci — Napoli-based elegance with heritage.
Old Money Isn’t Just a Look. It’s a Language.
It’s the language of discretion, not dominance. In a world obsessed with virality, the Old Money aesthetic is a return to refined values and timeless masculinity.
So, whether you’re building your wardrobe or redefining your identity, remember: real style whispers.
In your opinion, What’s the Old Money is all about?
Share your thoughts in the comments below.